After reading an article I just read by Luke Wroblewski, entitled “Mobile First”, I was reminded of a few years back, when I ran a printing company in Pensacola, FL.
I always asked my new clients how they found out about the company and I noticed that a notable amount of new clients were finding us through a google search on their iphones. I once got a call from a client who asked for directions to the shop. When I asked him how he found out about the company, he said that he had just got through doing a google search WHILE DRIVING!
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Well some of them are anyways. I recently had a potential client brag to me about how many “visitors” he had visiting his site.
At the time of this writing, his “visitors” had reached a whopping 30,863! Wow! Awesome right?
Well it would be if that number was accurate, but alas, that figure is WAY off.
Look folks, hit counters are useless, pointless, and unnecessary. Don’t bother. continue reading…
I was emailing a potential client today on the subject of keywords for search results. This is just one branch of what is called SEO (Search Engine Optimization).
One thing that I thought I should mention to everyone out there, is that keyword SEO is mainly for sites that contain products or services that a substantial number of consumers are already searching for on google. continue reading…
If you have been Internet marketing for any period of time or if you’ve read any of my blog articles than I’m sure you know that SEO stands for “Search Engine Optimization”. However, another term that I haven’t really mentioned that much is “Search Engine Marketing”. You may be thinking to yourself, “aren’t these two the same thing?”. My answer is “NO, they are not.” So what exactly is the difference between SEO and SEM?
Search engine optimization (SEO) is the process of adjusting your site’s content, code, and getting links to help increase your natural search engine results. Search engine marketing (SEM) deals mainly with the pay-per-click side of search engines and ad buying in general. Pay per click is where you pay a certain amount of money for each click generated through an ad or link to your website.
Both have their advantages and disadvantages. With SEM you can literally get your website on the first page of search engine results within minutes of starting your campaign. With SEO the process can take several months before you start seeing any results. But the downside the SEM and PPC is that you are going to have to pay for every single click you receive from these sponsored listings. With SEO, once you get to the top, every click that comes through those links are FREE!
A complete marketing strategy normally includes a balance of both SEO and SEM. Using pay per click methods can be amazing, but if not done properly you can loose a lot of money very quickly. Dollar for dollar I still feel the SEO is the best of these two. Even if you have to spend a couple thousand dollars and several months waiting to get your site ranked high, once you do you will reap the benefits for a long time to come. With SEM, once you quit paying your results are gone. You could easily spend up a couple thousand dollars in no time with PPC depending on your market.
Long term usually beats short term. One thing that I do like PPC for is to test out different landing pages. I don’t mean landing pages in the ‘old-way’ with hardly any content and no where to go except one link, I mean a quality landing page that is part of a complete site (you don’t want to suffer the dreaded Google Slap.) By utilizing SEM and PPC you can see which key-phrases and pages work the best to maximize your ROI (return on investment) and then spend your time or money focusing on natural SEO for key-phrases and pages that work!
Scott
Pensacola Website Design
If you are one of those people who like to “get your hands dirty” so-to-speak, then you may be interested in doing your own search engine optimization. While SEO is a combination of art & science, it is a topic than can be learned by those willing to spend the time and hard work. If you do decide to do your own search engine optimization, than I recommend at least getting some advice from a professional SEO consultant.
SEO consulting has become increasingly popular over the last few years due to the increased demand in Internet Marketing and online business and in general. An SEO consultant can give you as little or as much advice as you require in order to do your own natural search marketing. Some companies charge by the hour for this service, while others charge a flat rate. No matter how they charge, a professional is normally worth they money.
We like to do a custom quote for each project as every individual situation tends to be a little different. Each market, website, and circumstance tends to be unique and requires a planned approach in order to be efficient and meet your goals. Also, we understand that not everyone needs the same level of help or attention. You may be up to speed on most search engine topics and only require very specific information to help improve your current website rankings.
On the other hand, you may be brand new at marketing your website and require a full “hands on” approach that starts with the very basics of SEO. No matter what your unique situation may be, we are willing to work with you. No job is too big or too small for us at Teknek Web Services. We are ready and willing to work for a Fortune 500 company selling stock, or for the little old lady next door selling yarn.
Could you use a little help with SEO? How well is your website ranked in the search engines? Please feel free to contact us at anytime to discuss your particular website marketing needs. This may sound a little cliché, but here at Teknek Web Services we do what we love and we love what we do. Our passion shows in our work and we’d love for you to benefit from our knowledge and energy. Give us a call or fill out our contact form.
Scott
Pensacola Website Design
